Who is Etoya?

Etoya R. White Therapy & Coaching, is the result of my own lifelong journey to self-actualization and purpose. Growing up in my hometown, St. Louis, Mo., I overcame several personal and emotional barriers, some rooted in the historic injustice that has become well documented. Through the challenges, I went on to become a Division I college football player, the first male college graduate, and first graduate degree earner in my family. I am also currently pursuing a Doctoral degree in Servant Leadership, from the University of Missouri - St. Louis. Etoya R. White Therapy & Coaching was developed as a means to assist men and boys in Black and Brown spaces, providing a trusting relationship space that encourages social-emotional growth, and development of the skill necessary to build and maintain healthy relationships. The most important relationship we develop is the relationship with the self, then with others. Men and boys in Black and Brown spaces face a unique set of social, generational, relational and systemic barriers, which require a custom tailored therapeutic or coaching approach. Primarily, I use a Cognitive Behavioral approach to creating healthy patterns of thought, emotional regulation, and healthy relationship building. However, like any good therapist or coach, I adjust to the needs of my clients. I believe thoughts are living things. They take up residence in our minds. Therefore, my goal is to help develop positive mindset and action-oriented growth for overcoming any obstacle. My communication style is interactive, supportive, direct and challenging. I also specialize in Social Emotional Learning and skill building groups for young men. Those groups focus on healthy relationships, mental/emotional wellness, decision-making, goal-setting, emotional regulation, self-esteem/self worth, self-actualization and academic achievement. My overarching goal is to urbanize mental health.

After achieving my dream of becoming a Division I college football player, I obtained a Bachelor of General Studies degree from the University of Missouri - St. Louis. After working in corporate sales for a Fortune 500 company, my passion for working with youths led me back to the University of Missouri - St. Louis, where I obtained a Masters degree in Counselor Education.

I am a Licensed Professional Counselor and life/relationship coach, specializing in providing brief or long term individual, group, couples, marital, and family dynamic therapy and coaching, to children, adolescents and adult clients. Prior to becoming a therapist and relationship coach, I served as a middle and high school counselor, and with a variety of social services agencies. More recently, I have served as the department lead for 26 Professional School Counselors and School Social Workers, for a medium sized urban school district in St. Louis. I have been a requested speaker for several community agencies and church ministries, specializing in adolescent mental health, motivation/inspiration, and education and life planning.

Under The Etoya R. White Brand, LLC., I provide education and mental wellness consulting services to school districts, companies, ministries and civic organizations, around healthy adult culture, team-building, and mental/emotional wellness. I also provide staff training, professional development, and policy review.

An accomplished servant leader, I have spent time as a varsity football defensive coordinator, Championship youth football coach, youth basketball coach and referee. I am a certified Trauma Informed Trainer with Alive and Well, St. Louis. I specialize in school-based training on trauma, team-building, classroom/behavior management, relationship building, and team-building. I also have vast experience in facilitating restorative circles and promoting restorative conversations. I also facilitate open or closed, themed groups for men and boys in Black and Brown spaces.

I am a proud charter member of the Upsilon Zeta SIgma Alumni Chapter or Phi Beta Sigma Fraternity, Inc.